Mapella is Brazilian a children's clothing store.
The purpose of the brand is to help mothers, providing comfort, joy and
well-being for the children's daily lives.
I was responsible for every strategic part of the brand:
brand goals, values, archetype, brand personality, brand positioning,
target audience, competitor analysis research & much more
Challenge: create a visual identity that conveys
the personality, identity, and values of the brand.
the personality, identity, and values of the brand.
Joyful
Playful
Inspiring
Charismatic
Positive
Dreamer
Spontaneous
Human
Extroverted
Inspiring
Charismatic
Positive
Dreamer
Spontaneous
Human
Extroverted
The imagination of a child has no limits. Mapella's visual identity doesn't either.
It was created thinking of the most diverse possibilities that a child's imagination can have.
Using basic shapes, Mapella's design was created in a way modular and dynamic, making room for creativity to run wild.
With the EP, we created a smile and the geometric shapes used can make up the "hair" of the "face"
The typography is friendly and playful, with rounded ends.
The letters have movement, dynamism and demonstrate the joy and involvement that Mapella wants to convey.
The EP forms a smile, giving a playful air, charismatic and human.
All graphics were made with finishes that resemble the trait of a child.
Thanks! :)